To learn about my design process —
Check out some of my projects below
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Optimizing an unconventional PDP experience for a meal replacement shake brand to minimize friction in the shopping journey, leading more users to conversion.
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Hi-Fidelity Design
Session Recording/Heatmap Analysis
Usability Testing
A/B Testing
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Optimizing the browsing experience for a high-end, online jewelry store to improve wayfinding and increase purchase confidence.
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Hi-Fidelity Design
Session Recording/Heatmap Analysis
Rapid Testing
A/B Testing
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A mobile application created for a Masters Thesis project, that streamlines the plant care journey for plant lovers of all experience levels.
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User Interviews
Wireframing
Mid to High Fidelity Design
Interaction Design
Usability Testing
Personal projects
